MA - Jewelry is a work ethic Brand, with a strong creative vision and the aim of bringing about changes through new ideas and innovative arrangements; creating jewels that speak directly to people, and recreating unique aesthetic views. MA-Jewelry Brand looks at responsibility, transparency, and innovation. "I look at Design & Innovation as the two are strongly related. Innovation refers to the action ‘to renew or change’ - It is a thinking activity that relates to renewal or improvement, bringing values and positive results. The engine of innovation is ethics, thus the desire to make something better, something right".